| Modules |
Topic |
Topic Description |
| Module 1 |
Introduction |
- Welcome to Digital Marketing Masterclass!
- Digital Marketing Vs Traditional Marketing
|
| Module 2 |
Digital Advantage |
|
| Module 3 |
Making Money with Digital Marketing |
- 10 Ways of Making Money In Digital Marketing
|
| Module 4 |
Simplifying Digital Marketing |
- Simplifying The Complex Digital Marketing Process
|
| Module 5 |
Your Target Audience
|
- Introduction to Target Marketing
- How to conduct online surveys
|
| Module 6 |
Target Audience 2 |
|
| Module 7 |
Analyzing your Survey |
- Generating sales copy, content and product ideas from your survey
|
| Module 8 |
Your Ideal Customer |
- Creating your customer Avatar
|
| Module 9 |
Graphic design for Digital Marketers |
- Graphic elements in digital marketing
- Branding in Digital Marketing
|
| Module 10 |
Graphic Elements |
- Resources for creating graphic elements
|
| Module 11 |
CANVA |
- Learning to design for digital platforms
|
| Module 12 |
Building Your Website |
- Role of Website in Digital Marketing
|
| Module 13 |
Webhosting |
- Hosting your website for maximum performance
|
| Module 14 |
The Cpanel |
- Setting Nameservers and other features of your Cpanel
|
| Module 15 |
Cpanel Advanced Features |
- Adding domains, subdomains, corporate emails and the softaculous
|
| Module 16 |
WordPress |
- WordPress Dashboard, Themes and Pages
|
| Module 17 |
Our First Website |
- Building a Consulting Website
|
| Module 18 |
eCommerce |
- Installing Plugins and using woocommerce for online store
- Adding Products and setting Product variations
- Completing the online Store
|
| Module 19 |
Blogging |
|
| Module 20 |
Facebook Marketing |
- Introduction to Facebook Marketing
- Setting Up Your Facebook Page
|
| Module 21 |
Populating Your Facebook Page |
- 7 Ways to Growing Your Facebook Page
|
| Module 22 |
Advanced Strategies For Growing Your Facebook Page |
- How to set-up Facebook Competitions
- How To Make Sure All Your Fans See Your Posts
- Understanding Facebook Insights
|
| Module 23 |
Facebook Advertising |
- Introduction to Facebook Ads
- Overview of the Facebook Ad manager
|
| Module 24 |
Creating Ads |
- Creating a simple post ad
|
| Module 25 |
Advanced Strategies for running Facebook Ads |
- Creating highly effective ads with AdManager
|
| Module 26 |
Following Facebook Rules
Facebook Ad Analysis and Ad Optimization |
- How to analyse the result of your Facebook Ad
|
| Module 27 |
Facebook Retargeting |
- Understanding Facebook Retargeting
- How to create Facebook Pixel
- Installing Facebook Pixel on WordPress
- Tracking Online Store With Facebook Pixel
- How to manually install Facebook Pixel
|
| Module 28 |
Re-marketing with Custom Pixel Audience |
- Creating Audience With Pixel
- Super Targeting With Events
- Analyzing Facebook Pixel Result and Creating Re-targeting Ad from Pixel
|
| Module 29 |
Facebook For Local Business |
- How to effectively use Facebook for promoting a Local Business
|
| Module 30 |
Facebook Group |
- First step in Creating a successful Facebook Group
- Building your Group's Foundation
- Promoting Your Facebook Group
- Essential Tools For Facebook Marketing
|
| Module 31 |
WhatsApp For Business |
- Why Use WhatsApp For Business
- Extra Features of WhatsApp Business
- Embedding WhatsApp Business on Your Website
- Effective Marketing with WhatsApp Groups And WhatsApp Broadcasting
|
| Module 32 |
Powerful WhatsApp Marketing Strategies For Your Business |
- WhatsApp Marketing Sample 1 : The WhatsApp Chef
- WhatsApp Marketing Sample 2 : Gift On WhatsApp
- WhatsApp Marketing Sample 3 : Back to 1962
- WhatsApp Marketing Sample 4: Shop on the Go
- WhatsApp Marketing Sample 5: Indecent Proposal!
|
| Module 33 |
Instagram For Business |
- Introduction to Instagram
- Setting up Instagarm : Personal page Vs Company Page
- Importance of a Pro Username Vs Name
- 3 Steps to Writing a Professional Insta Bio in 150 words
|
| Module 34 |
Instagram Business Account |
- Benefits/Features of an Instagram Business Account
- Converting to a Business Account
|
| Module 35 |
Instagram Themes and Content |
- The 5 Major Themes Used by Top Instagram Accounts
- Content Creation and Tools
- Using Instagram on Desktop
|
| Module 36 |
Advanced Instagram Marketing Strategies |
- Introduction to Instagram Marketing Techniques
- Simple Post Creation and Trending Hashtag Generation
- Researching Relevant HashTags
|
| Module 37 |
Content Curation |
- Pro Content Curation For Instagram
- Sources Of Quality Contents
- Content Curation Exercise
|
| Module 38 |
PR and Competitions |
- Five Strategies For Instagram Competitions
- How to use Shout-backs, Shout-outs, Page features and Influencer endorsements to grow your account
|
| Module 39 |
Instagram Stories For Business |
- Growing Your Brand With Instagram Stories
- Using IG Stories like a Pro
- Instagram Highlight As Menu
|
| Module 40 |
Instagram LIve |
- 5 reasons why you must using Instagram Live for your business
- 8 Professional Strategies For Going Live
- IG Live Practical Session
|
| Module 41 |
Instagram Advertising |
- 5 forms of Instagram ads and 2 basic ways of buying ads
|
| Module 42 |
Local Business Directory |
- Boosting Your Online Presence With Local Business Directory
|
| Module 43 |
YouTube Marketing Mastery |
- Youtube is King. Should you be on it?
- Your 1st YouTube Chanel: Step-by-Step Guide
- Channel Art and Profile Settings
- Setting Up Your Intro Video Trailer
- Important Default Settings
- Creating playlist and why you need it
- Sharing and Embedding Videos on your Website, Blog and Landing Pages
- Making Your Videos Clickable
- Linking Your Website With Your Channel
- Using EndScreens to Increase Your Viewership and Subscribers
|
| Module 44 |
Content Marketing Strategy |
- Understanding The Basics Of Content Marketing
- Using Content Marketing In Your Business
- Understanding the Four Content Format
- Slide: Content Marketing For Beginners
- Podcasting
|
| Module 45 |
Search Engine Optimization |
- Search Engine Ranking Methodology
- Mastering the 3 Main Pillars of SEO
- Page Structure and Code for SEO
- Offsite Factors and Backlinks
- Keyword Research Strategies For SEO
- Practical: Structure and URL Optimization
- Practical: Image Optimization and Caching
- Practical: All-in-one SEO onsite Optimization for WordPress
- Link Building Strategies For SEO Experts
|
| Module 46 |
LinkedIn Marketing |
- Creating a Professional LinkedIn Profile
- Skills, Recommendations and Business Pages
- Groups, SEO and Blogging with LinkedIN
- Slide: LinkedIn For Business
|
| Module 47 |
Email Marketing |
- Introduction to Email Marketing
- Tools For Email Marketing
- Essential Plugins For Quickly Creating Opt-in Forms
- 5 Basic Elements Of a High Converting Opt-in Form
- Practical: Using An Email Service Provider
- Practical: Creating an Opt-in Form With Getresponse
- Email Automation: Setting Your Email Marketing On Auto-pilot
- Practical: Setting Up An Autoresponder
- Slide: Email Marketing Guide
|
| Module 48 |
Landing Pages |
- Why You Need More Landing Pages
- 5 Elements Of a High Converting Landing Page
- Tools For Building Your Landing Page
|
| Module 49 |
Using Twitter For Business |
- Twitter For Business: 3 Main Goals
- Setting Up a Professional Twitter Profile
- Growing Your Twitter Account
- What to Tweet? 3 Main Tweets For Business
- Using Twitter Analytics To Grow Your Brand
- Slide: Twitter For Business
|
| Module 50 |
Google Advertising |
- The Importance of GOOGLE ADS
- Understanding Google's Amazing Search Targeting
- Google Advertising VS Facebook Advertising
- ORGANIC vs PAID Advertising
- Creating Your Google ADWORD Account
- PAYMENT Settings and CAMPAIGN Types
- Increase Google Ad Effectiveness by 15% With This Simple Tweak
- KeyWord Research Deep Dive and Ad Groups
- Creating Powerful Sales Copy in 10 Minutes
|
| Module 51 |
Affiliate Marketing |
- Necessary To Know About Affiliate Marketing – Basics & FAQ
- Getting Your Head Right From The Start – The Reality Of Being An Affiliate
- Choosing Your Niche – A Few Frameworks & Practical Suggestions
- Finding Affiliate Products & Getting The First Sales
|
| Exam |
DMMC Certification Exam
|
- Part 1 : Test of Proficiency in Practical Use Of Digital Marketing
- Part 2 : Digital Marketing Mini-Degree Final Exam
|